The strength of many movements lies how clearly they communicate their message.
In establishing design as a cross-government profession, we needed to very clearly signal our intent in a way that was compelling and aspirational.
I established the #govdesign movement and over a period of 5 years, my team produced 100s of posters, stickers, mission patches, memes and graphics to virally communicate our messages, later establishing the #govdesign Tumblr to host these.
I also established an external meetup – Govdesign – now co-run by GDS and the RCA to increase awareness and excitement about public sector design in the design industry.
Stephen McCarthy, Mark Hurrell and the GDS graphic designers. Marting Jordan and the other founders of #govdesign meetup